Data + Business Intelligence
All the businesses during their day to day affair create various data but only few businesses are able to make use of them. Not all the data are useful. Data which are converted as information would yield immense benefits which could be even considered as an asset for those businesses. If distinguishing both, data is what we see, observe and what are there in records but information is the meaningful interpretations of the common patterns and trends in the data developed based on research.
For example two small pastry shops which are closely located to a big clothing outlet that is specialized in ladies garments are normally busy during festival seasons. The data known by both the shops is that after shopping people visit their shops to have some snacks. As a practice one shop simply produces in excess during the festival seasons. However the other shop went in detail and found that the ladies who are tired after the shopping visit the shop and most of them buy a fresh juice along with some snacks. This pattern which was identified by their observation made to come-up with a combo meal. They combined fresh juice with a high margin snack item and offered it at a discounted price. Also they placed an attractive, colorful banner with a pinkish layout that was addressing ladies. Ladies who came to have a fresh juice started to order for the combo meal which they felt as appealing and worthy. From the shop’s point of view though they offered the combo meal at a discounted price they were able to make reasonable revenue and profit due to the increased demand for the snack item which had high margin.
Now this is the power of converting a data into information and this is what known as Business Intelligence. This is basically a very simple example. Like this there may be numerous unutilized data hidden inside your business as unexplored. As an Entrepreneur and Marketer I can help you to make use of your data and uplift your business to a new level. My own experience would help me to offer you the best Business Intelligence service that would ultimately increase your bottom-line and ensures a sustainable growth.
I assure that I can create a clear path inside your business which has not been discovered yet. Identifying new markets, understanding your consumer behaviours and predicting their behavioural patterns, identifying niche markets that have not been explored by your competitors yet etc. are few areas that I am highly interested in working with you. Let me know about your business, I will show you the correct path as how you can make use of your unutilized assets such as data and information through the Business Intelligence services.